Los Angeles, California - KEPPI, the fitness, fashion, and MCN brand, co-organized the Influencer Economy Forum and Bemy Awards at the Sheraton Hotel in LA on April 2. Over 600 industry leaders, influencers, and brands attended the event, exploring topics ranging from global logistics to live shopping trends. The event aimed to leverage social media platforms like YouTube, TikTok, and Uplive to drive economic growth. Attendees learned from industry experts and top influencers about brand growth, personal branding, and live shopping strategies.
The event also marked the 6th-anniversary celebration of the General Chamber of Commerce, establishment of the Influencer Economy Alliance. Michael Green, the founder of the Grammy Awards, delivered speeches at the forum. Chairman of the Commerce emphasized the influencer economy's role in promoting Sino-US trade, while Green shared how he made the Grammy award from a certificate to what it is today. The event aimed to build a robust ecosystem connecting influencers, brands, products, and logistics to create a driving force for the next wave of economic growth.
Prior to the Bemy Awards, KEPPI hosted an Influencer Mixer where attendees had the chance to meet and greet with their favorite influencers, snap photos, and enjoy some delicious refreshments while networking with fellow enthusiasts. KEPPI's influencers went on to win six categories at the subsequent Bemy Awards, including Legend (26M followers), McKenzi and Reif (19M followers), Izzy (1.5M followers), Amelia Tu (Miss Universe Canada), Hazel Picaso (singer/songwriter), and Gisella Molina (celebrity makeup artist). Other notable influencers and industry professionals such as Hollywood Blockbuster investor Peter Luo, Oscar winner Richard Anderson, director and producer Henry Lipatov, singer-actress-TV presenter Tina Karol, and Kerry Yu, the founder of China-US Fashion week, also attended the event.
KEPPI is a multifaceted brand that offers a home fitness equipment line, K-pop inspired sports fashion collection, and a leading MCN called KEPPI Presents. KEPPI is known for its leadership in the influencer marketing, and boasts an extensive network of celebrity and influencer partnerships. In fact, Elon Musk’s mother Maye Musk, a supermodel and bestselling author, was seen wearing KEPPI clothing at the brand's fashion show during New York Fashion Week in 2022. KEPPI has garnered widespread media coverage for their events, with features in prestigious publications such as Elle and Harper's Bazaar, as well as coverage on major networks like NBC and Fox. KEPPI's proven success in hosting events has attracted numerous businesses and sponsors, including Toyota/Lexus, LA Cars, Sky Vision Holding, Helina & Jane Li, Signfastic, Chinese Students Union and Stanford Leadership International. As a result, KEPPI has become a top choice for companies looking to connect with audiences and influencers.
As a member of the Influencer Economy Alliance, KEPPI collaborates with other industry players to create a strong ecosystem that unites influencers, MCNs, brands, suppliers, and logistics to create a strong ecosystem. The alliance has attracted several hundred successful businessmen and esteemed organizations, including the American E-commerce Logistics Association, the US-China Logistics Association, and the American International Logistics Association, who have all joined as founding members. This coalition is committed to leveraging the power of influencer marketing to promote economic growth, increase global trade, and provide new opportunities for influencers and brands alike.
Christine Xu, founder of KEPPI, stated, “We are proud to have co-organized this event that brought together top mainstream influencers and industry leaders and won 6 categories. At KEPPI, we pride ourselves on our extensive network of social media experts, marketers, and influencers. Our expertise in marketing and our ability to connect influencers with Asian brands puts us at the forefront of this rapidly growing industry. We are excited to continue to be a driving force in this space and to help shape the future of the influencer economy.”
More information can be found @keppi.fitness or www.keppifitness.com. For business and media inquiries, please email at firstname.lastname@example.org.